The Little Magpie x Mimco

Hello hello hello! You might remember me saying a couple of weeks ago that I was heading to London for an exciting shoot (don't worry if you don't remember, I say a lot of things), well here are the results! It was with an Australian brand called Mimco, who you may or may not have heard of but, let me tell you, they're worth checking out. They do a whole selection of wonderful bags and jewels ranging from quite simple, minimal styles to big, beautiful in-yo-face statement bejewelled pieces. We wanted the images to feel iconically 'London' so shot in places like Soho, Kensington and Oxford Street - if you're familiar with London I'm sure you'll be able to spot your favourites as we go along!

 I'll start with my very favourite, which was the evening look. I chose some of the amazing previously-mentioned statement jewels and went for some big earrings and a jewelled necklace; I'd only wear one or the other but both really worked with the outfit so we did a couple of shots with each. I also covered my fingers in jewelled rings - the more the merrier, I say - and finished the look off with a blush clutch and some Alexa Chung-esque gemstone heels, which I really want to pair with a plain tee and some lightwash jeans for a daytime look. Clothes-wise, I wore my metallic crop top to bring out the tones in the jewellery and my cream midi skirt. And thus an evening look is born!

For my second look, I went a down a more classic route and paired my favourite coat (you know the one) with a simple white t-shirt and high-waisted trousers. I added on a little taupe crossbody bag - which is one of my favourite Mimco pieces actually - some amazing tortoiseshell glasses and a pair of little slip on black shoes, like the ones you see all the cool girls wearing. And, well, me. We also mixed and matched with some pink brogues to give the look a bit of a funkier (that's worse that 'jazz it up', isn't it?) edge.

For my daytime looks I went for two relatively simple outfits so I could let the jewels do the talking. The first was my usual combo of crop top and high waisted trousers, finished off with my leather jacket. I wanted to really jazz it up (do people still say jazz it up? Probably not) so I layered up on necklaces and paired this choker necklace with a more statement multi-ring necklace. At this point I thought, 'why stop there?!' and continued to play the layering game on my wrist with a really big, beautiful rose gold watch and rose gold bracelet. I decided not to layer with bags - because somehow wearing one on each arm doesn't seem quite right - and popped on this cute little fringed rucksack, and then finished it all off with these ridiculously cool pink mirrored glasses.

I have to say, I'm so proud of how the shots turned out (very much down to Nick, the photography genius that he is) and to be a part of such a great campaign with a lovely, lovely team. I really hope you likey!

Ooh - also - as they're an Australian brand it'd normally be around $30 for shipping (I know, I know, who needs that in their life) so they've given me a wee code to share with you guys so that you can get free shipping for the next 24 hours if you see anything you like! So, it's MIMCOFREEAMY. They also do a little personalisation service where you can get your initials etc embossed onto one of their products (I got me a wee passport holder) so you can check that out here and the t&c's here.

Amy

Post in collaboration with the babin' Mimco