HOLY MOJITO do I have some wild news to share... a few weeks ago I spent the day at a beautiful house just outside of Hastings shooting with H&M and I'm finally allowed to share why... I'm buying the company and changing the name to M&H! Oh no, sorry, it's because I have an on store and online campaign bebe!!!! Eeeeeeee!
My nerves have been shot to bits all morning - I genuinely can't believe I'm typing this - a) because H&M's a brand I've shopped in and loved from way, way back when I first started buying my own clothes (and before that when me Mam was still buying my clothes; the glory days) and b) because I'm only five foot small and, well, me so I never thought in a million years I'd get an opportunity to do something like this. It's also really lovely to be able to work on a physical campaign, if you like, that my Gran and Papa can go in and see as they don't really understand what I do - I've heard my Gran refer to me as everything from a travel agent to a model to 'our Amy? She's...eh, well... she's...oh, is that.. the telephone?' - so something like this that they can go in and see means a lot. Plus my Mum was in need of a new wallpaper so those swing tags'll come in really handy there too. It honestly was the dream day, a total career highlight and, to top it all off, the best, best team of ladies to work with on it.
My nerves have been shot to bits all morning - I genuinely can't believe I'm typing this - a) because H&M's a brand I've shopped in and loved from way, way back when I first started buying my own clothes (and before that when me Mam was still buying my clothes; the glory days) and b) because I'm only five foot small and, well, me so I never thought in a million years I'd get an opportunity to do something like this. It's also really lovely to be able to work on a physical campaign, if you like, that my Gran and Papa can go in and see as they don't really understand what I do - I've heard my Gran refer to me as everything from a travel agent to a model to 'our Amy? She's...eh, well... she's...oh, is that.. the telephone?' - so something like this that they can go in and see means a lot. Plus my Mum was in need of a new wallpaper so those swing tags'll come in really handy there too. It honestly was the dream day, a total career highlight and, to top it all off, the best, best team of ladies to work with on it.
All images shot by the amazing Michaela who, as always, was an absolute wee dream (and is fantastic at making me look 10x better than I actually do).
You can shop the full collection here!
The collection itself is beautiful; from boho dresses and blouses to a cracking wee paisley two piece (which looks lovely worn together or separately - it just keeps on giving). The white dress is, sadly, selling super fast online but there should still be good stock in store if you didn't manage to grab one online! There's also a matching blouse which is maybe my favourite, favourite piece of the entire collection and that's still got good stock online at the moment, hurrah! It's in all UK stores as of now so if anyone sees it please do to let me know! Take a photos with it, draw a moustache on it... do what you need to do.
You can shop the full collection here!
The collection itself is beautiful; from boho dresses and blouses to a cracking wee paisley two piece (which looks lovely worn together or separately - it just keeps on giving). The white dress is, sadly, selling super fast online but there should still be good stock in store if you didn't manage to grab one online! There's also a matching blouse which is maybe my favourite, favourite piece of the entire collection and that's still got good stock online at the moment, hurrah! It's in all UK stores as of now so if anyone sees it please do to let me know! Take a photos with it, draw a moustache on it... do what you need to do.
(Please don't draw a moustache on it or I'll be in big shit)
Right I'm off to have some gin and a celebratory dad dance to shake this nervy tummy off!
Amy
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